Discover a new way to send flowers

Build-Your-Own Bouquet

We make it easy to share exactly how you feel with the gift of flowers. Build-Your-Own Bouquet with our fully customizable bouquet builder, or select from our exclusive line of locally designed bouquets. There's no wrong way to make the perfect bouquet!

About Us

It's no secret, the floral industry has been in desperate need of a make-over for the past 40 years. Pick'd Flowers is taking the age-old act of sending flowers and adding a modern twist. We didn't invent flower meanings, but we are the first to offer a platform that allows you to easily customize your own bouquet based on meanings, colors, and varieties.

Monthly Bouquet

Bloom & Breeze celebrates the opening of more than just flowers as we enter spring. We are all blossoming, and this bouquet is the perfect welcome to the sunny days and cool breezes to come!

Share your #pickd Bouquet


Jacqueline Rinehardt

5 Reason's To Build-Your-Own Bouquet This Valentine's Day

Pick'd Flowers offers the world's ONLY marketplace to Build-Your-Own bouquet online. We are sharing the top 5 reasons to consider BYO this Valentine's Day and for the next time you consider sending the gift of flowers.

1.) You can personalize a bouquet by flower color, meaning, or variety
This means endless options for a perfect combo, and you can order for so many different people in your life. Flowers aren't just a great gift for you mom or your significant other.  Flowers are a great gift for anyone (yourself included). When you control the narrative, there are flowers for co-workers, friends, relatives, neighbors, even your bros! (We have proudly built many bro-quets).

2.) Personalized by you, designed by a local florist
You tell us what you want and we let the professionals handle designing the perfect bouquet. After all, Florists = Artists and their mediums are flowers! Empowering local florists to create unique arrangements, and build more of what they love is what we value most.

3.) Tell a unique story with each bouquet
Although we are did not create the meanings of the flowers, we are the first to use their meanings as part of our unique gift. Every order comes with a card that shows the meaning of each flower in your arrangement. No more guessing when it comes to what message you want to send.

4.) No more cookie-cutter bouquets
It's no fun to have the same bouquet as everyone else. Often times, when ordering flowers online, your options are slim and the flowers are subpar and generic.  Our flowers were Pick'd just for you, so you can be sure that no two bouquets will ever be the same. It feels better to give a gift that you put your own twist into.

5.) All of the Sentiment - None of the Hassle
Not everyone wants to build their own and that is just fine by us.  We offer an exclusive line of Pre-Pick'd bouquets that are locally designed by our florists. These bouquets are themed around the meanings of the flowers and hand-crafted to impress! We also launched a collection of zodiac sign flower bouquets.

Gifting is personal, and we love giving our customers an opportunity to easily share how they feel through the gift of flowers.  We also are very passionate about bettering and enabling local florists and their small businesses through technology.

Tim Roe at Rev1 Ventures

Pick'd Flowers Re-Invents The Floral Industry with a Modern Twist

Have you ordered flowers for your Valentine yet? If not, here’s a fun new approach from an exciting Ohio-based startup.

Pick’d Flowers, a technology business that launched in 2020, offers an innovative option for sending the perfect flowers—a platform that allows customers to easily customize their own bouquets or cut stems based on meanings, colors, and varieties. The flowers are delivered exactly as designed.

Co-founder Jacqueline Rinehardt is technology entrepreneur with nearly a decade of using software to solve real world problems. Growing up in her grandfather’s florist shop was Rinehardt’s inspiration for this latest venture.

“My grandpa was a second-generation Italian-American, a super-super hard-working entrepreneur,” Rinehardt said, “who put himself through horticulture school and opened the shop in the eighties.”

Rinehardt’s grandfather built a business that has lasted more than forty years; Rinehardt’s uncle and aunt run it today. But running a successful floral business has challenges.

Flowers are memorable. Surveys report that 80 percent of Americans say receiving flowers make them feel happy while 88 percent say that giving flowers makes them happy.

“I love flowers, and I fell in love with the way they make people feel, but floral industry is old school,” Rinehardt said. “Not much has changed. I kept thinking there must be a better way—to operate, track profitability, and manage stock.”

There is, and Pick’d Flowers delivers it.

Pick’d Flowers Prototype Delights Both Customers and Local Florists

Most of us have ordered flowers online. The photographs are lovely, but they can be cookie-cutter. Too often the flowers received don’t match the pictures in style or quality, and the worst thing is that the sender may never find out because the person receiving flowers doesn’t want to complain to a friend or loved one kind enough to send a bouquet.

Pick’d Flowers combines the convenience and cost efficiency of online ordering with the customization and attention to quality of local florists. Pick’d Flowers entire business is based around delivering unique arrangements and cut flowers from local florists.

Local florists create bouquets from the flowers that are available to them. Their blooms will be many and beautiful. Rather than forcing them to “come close” to a tops-down 1-800 design, Pick’d Flowers enables florists to design and deliver differently.


With Pick’d Flowers, customers can personalize their flower bouquets based on meaning, rather than clicking and sending a bunch of daisies in a vase. Even better, flower senders can be sure that the bouquet they think they are ordering is actually the bouquet their Valentine receives. Not only that, the order will be fulfilled by a local florist, not an impersonal 1-800 service in the cloud.


“Our online system keeps track of what florists have in  stock,” Rinehardt said. “It is super easy to interface with our software. We have a mix of pre-picked bouquets which are locally designed by each florist, or customers can use our Build-A-Bouquet feature. Pricing includes delivery. Customers receive photo confirmation before their order ships. ”

From bouquet of the month to clever Zodiac-themed suggestions, Pick’d Flowers makes it easy to give appropriate flowers to anyone—a sweetheart, a colleague, your own Grandpa, or a friend.

The company is in prototype in most areas in Columbus. Visit the website, enter the delivery zip code to make yourself and someone else happy.

Pick’d Flowers Is Market-validated and Built to Scale

Rinehardt and Co-founder and CTO Kevin Carrabine have designed and bootstrapped a protype that is built to scale. The benefits to florists are many.

“We help florists leverage existing inventory, improve their business model, and use their own floral creativity every day,” Rinehardt said. “Our immediate goal is to gain market experience—Valentine’s Day will be a big test—and then get in front of and get feedback. Feedback from customers is super important.”

Pick’d Flowers helps customers with the meaning of flowers. “If you want red roses for Valentine’s Day, we have those,” Rinehardt said. “But if your are looking for something a little less traditional, Pick’d Flowers is a great option for people who want to share something a little more personal with a little more sentiment.”

In this cold month of February, there isn’t a better way to show “heart” than to support an entrepreneurial high-growth company by ordering Valentine’s Day flowers created by a local “Main Street” florist.

This article was Originally posted On Rev1 Ventures.

Jacqueline Rinehardt

Zodiac Signs as Flower Bouquets

Have you ever wondered what your zodiac sign would look like as a beautiful flower bouquet? We dug into the flower meanings to come up with a floral arrangement to perfectly depict the best qualities of each sign. What do the flowers say about you?

Capricorn (Goat): December 22–January 19

Capricorn Season is here, and we are loving the celebration for these passionate earth signs. Capricorns are filled with ambition which is represented with the orange rose.  We filled the bouquet out with red alstroemeria to represent prosperity, and snapdragons for strength. Finishing the bouquet with gorgeous pink lilies to signify empowerment.

Recipe for the Capricorn Bouquet:

5 Orange Roses (Passion)

3 Red Alstroemeria (Prosperity)

5 Snapdragon (Strength)

2 Pink Lilies (Empowerment)

Aquarius (Water Bearer): January 20–February 18 

With Aquarius season right around the corner, let's get a drum-roll for the air babies! Aquarius are characterized by their independence and forward thinking mindset. These traits are perfectly represented by the orange rose, symbolizing passion. They care deeply about their friendships, which is embodied in this bouquet using yellow roses and pink alstroemeria. Finally, Aquarius are loyal, represented by the pink daisy. 

Recipe for the Aquarius bouquet:

3 Yellow Roses (Friendship)

5 Orange Roses (Passion)

4 Pink Daisies (Loyalty)

3 Pink Alstroemeria (Friendship)


Pisces (Fish): February 19–March 20

Let’s dive into our beloved water friends, the pisces. Pisces are characterized by their giant hearts, and their compassion towards the ones that they love.  To start off our bouquet we added white carnations, representing pure love, and spider mums to share optimism and compassion.  Iris are added to embody the eloquence of their creative character and infuse with their indigo, and violet zodiac color auras, and finished with yellow roses representing the friends they hold so dearly. 

Recipe for the Pisces Bouquet:

3 Iris (Eloquence)

4 White Carnation (Pure Love)

5 Yellow Roses (Friendship)

3 Spider Mums (Optimism & Compassion)

Aries (Ram): March 21–April 19

Who run the world? Aries. We are here for celebrating our energetic fire signs. To start our bouquet, we are using red carnations to pull the fiery aura, and convey admiration for this passionate sign. We add in tall and proud snapdragons to evoke strength, sprinkling in a few orange roses to fuel the passionate flames.  The bouquet is then completed with statement red gladiolus which represent honor.  

Recipe for the Aries bouquet:

3 Red Gladiolus (Honor)

4 Red Carnations (Admiration)

5 Snapdragons (Strength)

3 Orange Roses (Passion)


Taurus (Bull): April 20–May 20

Let’s hear it for the down to EARTH Taurus signs in our lives.  Often our most reliable friendships are with these incredible humans.  Starting our bouquet with pungent eucalyptus which represents protection, we are creating a beautifully aromatic and stable base to the bouquet. Adding in pink daisies which represent loyalty, and incorporating fluffy stock flower to signify the happy life they create with their unrivaled dedications. White roses are added to finish the bouquet with the pure intentions  for a simple and loving life. 

Recipe for the Taurus Bouquet:

4 Stock Flower (Happy Life)

3 White Roses (Purity)

5 Pink Daisies (Loyalty)

3 Eucalyptus (Protection)


Gemini (Twins): May 21–June 21

Gemini, the adventurous and positive air signs, are often characterized by their split personalities.  We start the Gemini bouquet off by adding lavender roses to represent how easily they experience delight.  The positive outlook of a Gemini signified by stock flower, and their strong desire to always have fun which is evoked with tall and delicate delphinium. Finishing our bouquet with bushels of blue hydrangea to convey their deep understanding of people.

Recipe for the Gemini bouquet:

4 Lavender Roses (Delight)

4 Stock Flower (Happy Life)

4 Delphinium (Fun)

3 Blue Hydrangea (Understanding)

Cancer (Crab): June 22–July 22

Generous and compassionate water signs deserve a show-stopping bouquet. Much like a Cancer, the sunflower is strong and bold filled with adoration. Their poised nature is represented by Iris, which signifies eloquence.  Their attachment to those they love is represented by white lilies. To finish the bouquet we add blue hydrangea for conveying a deep understanding of their friends and families needs at all times. 

Recipe for the Cancer bouquet: 

5 Sunflowers (Adoration)

4 Iris (Eloquence)

3 White Lilies (Commitment)

3 Blue Hydrangea (Understanding)

Leo (Lion): July 23–August 22

A fire sign with a burning desire to be seen.  Beginning this bouquet, we selected a plethora of powder pink carnations that represent beauty.  We are adding in eye-catching chrysanthemums for optimistic energy, and white hydrangeas which represent pride.  To finish off the arrangement, lavender to convey delight, with undertones of *royalty* for a perfect Leo masterpiece. 

Recipe for Leo bouquet

4 Pink Carnations (Beauty)

4 White Chrysanthemums (Optimism)

4 White Hydrangeas (Pride)

3 Lavender Roses (Delight)



Virgo (Virgin): August 23–September 22

Virgos are the pragmatic friends we need. These highly intelligent earth signs are full of knowledge. We chose blue and green hydrangea which represent understanding to start this bouquet.  Adding in a few white lilies to honor their commitment to solving problems and balancing the earthy color palette with pale yellow carnations which represent luck, as if they need it! The virgo bouquet is finished off with white and yellow alstroemeria to represent the fortune they will earn with their perfectly planned future.

Recipe for the Virgo Bouquet:

2 Blue Hydrangea (Understanding)

2 Green Hydrangea (Gratefulness)

3 White Lilies (Commitment)

4 Yellow Carnations (Luck)

4 Yellow Alstroemeria (Fortune)

Libra (Balance): September 23–October 23

Our Libra lovers are the most balanced of the signs.  Their bouquet is just that, a beautiful balance of all their best traits!  We start the bouquet with pink roses and white hydrangea to represent gratitude and create a balanced energy.  Adding in Gerbera daisies for cheerfulness,  and pink carnations for beauty, we are feeling some major Libra vibes.  

Recipe for the Libra Bouquet:

3 Pink Roses (Gratitude)

4 White Hydrangeas (Gratefulness)

5 Pink Carnations (Beauty) 

3 Gerbera Daisies (Cheerfulness)

Scorpio (Scorpion): October 24–November 21

The passionate water sign, Scorpio is full of deep emotion. Our scorpio bouquet starts with a red rose, to truly set the mood.  The red roses, representing love, are accompanied by orange roses to create a deeply passionate vibe.  Scorpios are known for their protection, which is conveyed by crisp eucalyptus. White snapdragons symbolizing strength finish off this stunning flower arrangement.

Recipe for the Scorpio Bouquet:

5 Red Roses (Love)

4 Orange Roses (Passion)

3 White Snapdragon (Strength)

3 Eucalyptus (Protection)

Sagittarius (Archer): November 22–December 21

The adventure-seeking Sagittarius is full of good vibes.  Our Sagittarius bouquet starts with delphinium which represents their desire for fun, accompanied by bold sunflowers to share adoration. Yellow daisies which symbolize health are added to evoke the healing vibes that exist within these fire signs.  We close out the bouquet with yellow lilies representing the new beginnings sure to come in life’s journey.

Recipe for the Sagittarius Bouquet:

5 Delphinium (Fun)

3 Sunflowers (Adoration)

4 Yellow Daisies (Health)

3 Yellow Lilies (New Beginnings)

At Pick'd Flowers, we believe each flower bouquet is an expression of sentiment.  We make it easy to customize arrangements based on the meaning you wish to convey. Like what you read, or think you could come up with a better bouquet for your sign?  Build a bouquet of your own with our online bouquet builder. 

Kevin Carrabine

Pick'd Launch 2021

We are officially live in 2021!!!

The Pick'd Guarantee

We guarantee fresh, locally-designed bouquets at Pick'd Flowers. Our flowers are professionally arranged by local florists to deliver the highest quality regardless of how you order.